Hashtags have become the unsung heroes of the social media
world. They have started popping up for use on nearly every social media
platform and have had overwhelming popularity. Surely you’ve utilized the
benefits of a hashtag and maybe as a developer or business owner, have started
thinking in hashtags. They have become a hidden asset for businesses and here,
we breakdown use for each social media platform.
On Twitter, hashtags can only be letters, numbers, and
underscores, but no special characters. Twitter hashtags are primarily used for
Twitter chats, where using the hashtag keeps a symmetry of the conversation
through the platform. Event hashtags are also a popular use so users can use a
streamlined hashtag to upload photos or tweet. They are also utilized for
searching and engagement.
Instagram can support up to 30 hashtags, using the same
characters as Twitter. Instagram hashtags can be used to increase your
following, especially if you’re using hashtags that are popular, or are using
hashtags that are correlated with a popular event. For example, a couple of
teens who attended Coachella amassed thousands of followers just by posting pictures
and using identifying hashtags. Other popular hashtags on Instagram include
games for each day of the week, like #tbt and #transformationtuesday.
If you use hashtags on Pinterest there might not be much
benefit. Hashtag support is limited and searching by them tends to yield
Tumblr hashtags are used by putting them in the “tags” area
of the post, and not directly into it. It increases your post visibility
dramatically. Unlike many other social media sites, Tumblr supports special characters
in their hashtags. Your number of hashtags can be unlimited, but only the first
five are clickable for searching.
Flickr hashtags operate similarly, but clicking on one will
take you to a page that shows related topics that can be filtered. Flickr only
recently introduced hashtags, so the benefits aren’t entirely known yet.
Facebook recently began incorporating hashtags as well, with
similar properties as Twitter and Instagram. The hashtags are searchable and
link to other posts using those hashtags. They also add to the Trending area of
Facebook. There isn’t much use of Facebook hashtags in regular posts aside from
cross posts from Instagram, and users seem to relish the idea of using hashtags
on Facebook… for now.
It’s important to understand the uses of hashtags across
these platforms so that you, as a business, can benefit from their use in the
best way possible.